"Some of the guys up in Toronto sent us an e-mail this morning and explained that DirectX 11 is important and we should take NVIDIA downplaying it with a grain of salt. It seems they are worried that the tried and true NVIDIA marketing machine will possibly start pumping out a lot of information to deflect and sway consumers. This is likely going to be the case as NVIDIA is rumored to be late to the game with DirectX 11 graphics cards and is going to have a rough time to get them released this calendar year. To help avoid this looming marketing battle, AMD has released a white paper that has been put together by AMD to showcase the importance of DirectX 11 and why it matters. They also gave us quick breakdown explaining that DX 11 is about efficiency..."