"Actinic Express should be taken for what is: an entry-level, Web-based shopping cart that provides start-up Web retailers with a quick and cost-effective way to start trading online. It's not an all-encompassing e-commerce solution that takes control of everything you need in order to be successful, but it does let you create and manage your own online shop very easily, all via a Web browser without requiring the expense and complexity of a weighty software package or a developer."