"There is an abundance of headsets in the market. In fact, we'll even go as far as to say that headsets have become a commodity, and just like a lot of commodities, the glamor effect starts to wear off quickly. However, with BlueAnt's Z9, that may not be so. There's nothing earth shatteringly special about Z9 for the most part, but that's where it shines. Odd, but true."