"There is nothing worse than expecting frosty, bubbly, sugary goodness and being met with flat, lukewarm backwash. Immediately your reflexes kick in and you spew the concoction all over your monitor, which splashes onto your monitor, keyboard and computer. The liquid immediately shorts out your motherboard, the sugar gums up your keyboard, and the acid removes the film from your LCD monitor. Oh, and you get brain cancer.

Thousands of dollars could have been saved if you only had some way of keeping your beverage of choice frosty-cold while you go about saving the world. CoolIT has the solution in a USB-powered Beverage Chiller. They do it because they feel morally obligated to protect the accident-prone gaming community from disasters such as this, thus preserving our communities and life as we know it."