"Let's be honest, CPU coolers are not usually the most exciting product in the world. We all need one, or two, and the quieter the better. Many users also want to ensure that the performance of their cooler allows them to reduce the CPU temperature as much as possible and maybe even dabble in some overclocking without risking the processors long term health.

There are of course enthusiast users who want to get as much performance as possible out of their components and for that they require some serious cooling. These are exactly the users that CoolIT are targeting with their pre-plumbed and factory sealed Freezone Elite which makes use of maintenance refrigerated liquid. For the beginner enthusiast or more price conscious user the Pure CPU cooler shares many of the same components as the Elite and we will be taking a look at both products today."