"A couple of weeks ago NVIDIA made some small modification to it's mid-range line-up, in specific their GeForce 9800 GTX+ product. These design changes are related to PCB board design, power efficiency and bringing the overall cost of the product down. As a result the GeForce 9800 GTX+ had what you can call an extreme makeover. Same features, same performance .. yet less power consumption and NVIDIA was able to shave off roughly 25%~35% of the sales price, bringing the GeForce 9800 GTX+ from just over 200 USD, towards sub 150 USD with 1024MB of videocard memory. All that is now labeled under the new product name, GeForce GTS 250.

Today the turn goes to the folks at ECS. Ever since the last year or two, they have been trying hard to get a grip in the e-tail and retail channel, and as a brand they are certainly growing. With a creative product design and marketing team they present us some fairly special designs and concepts."