"They have a very unique style with all of their products, and the IR-7220, also known as the Beetle (for good reason), is no different. The cute little guy comes in six different colors: black, red, gold, silver, white, and aqua. These color choices are available on most of the other products, which seem to be appealing to the customized peripheral market that still seems vastly untapped. Even the USB hubs come in a variety of colors. The black model, even if elegant and stylish, also happens to be the most boring, and was coincidentally the one we received for review."