"When I first saw the In Win NA at CES, my first impression was somewhere between intrigue and confusion. At a distance, you couldn't tell what it was exactly. But, it had to be something tech related being that it was CES. Sitting there on the table was what appeared to be a white porcelain storage container of sorts. It was the small white button and wire cut outs that suggested it was more than just any container, but a hard drive enclosure. At first glance, even my wife wondered what motivation was behind such a concept. And, she wondered what makes it so different from the countless other enclosures that have been on the test bench. Once it was assembled and set in the perfect spot on the desk, it suddenly revealed its value and purpose."