"When I go shopping for a digital audio player -- in which the last time I did so was January 2007 -- the brands that come to mind initially are only a handful. Although I lately turned to listening to music in my car while driving, I still enjoy using one once in a while just in case I needed to take the bus. Not to mention that my car has an audio input that I can use my digital audio player anyways. That said, the digital audio player brands that really come to my mind initially are nothing much more than the occasional Apple and Creative. I have a Creative Zen Vision:M that I purchased back then, which is an excellent player that I still enjoy very much to this day. On the other hand, when Nextar contacted me and introduced me to their T30 4GB digital media player, it really brought about my interest. I have to admit I have never heard of them before, but they promised a "sleek and stylish" machine with the T30 that can not only play WMA and MP3 files, but also offers a large 3.5-inch LCD for photos and videos. With 4GB flash storage capacity, it all comes in for only MSRP $99 and available in retail stores such as Wal-Mart. How does that sound to you? We'll see about that."