"Ricoh's R10 is an extremely rugged digital camera that makes shooting stills and videos relatively painless. It might look like it has been designed by a 5-year-old, but it takes well-balanced shots that are crisp and colourful thanks to the 10-Megaxpixel lens. Sure they're not up scratch for advanced photographers, but general consumers should be satisfied. A 7.1x optical wide-angle zoom is better than most in this price range too, as is the level of in-camera editing controls. There's not much in the way of advanced exposure controls, but the R10 is very much targeted a beginners and those who just want to point and shoot. It's weighty enough to feel like a 'proper' camera too. Ricoh's not about to dethrone Canon or Nikon (or Olympus, Panasonic or Sony), but with the R10 the company has produced a camera that's good value for money."