"In its last financial reports nVIDIA has acknowledged losses that are consequence of global economic crisis and relatively low sale rates. Main culprit for second reason is, of course, ATi that performed better in this period and proved itself as best AMD investment so far. nVIDIA's first answer to ATi's success was GTX260+ model. This had limited effects and now it is time to take drastic measures. Final result are two graphics cards: GeForce GTX295 and GTX285. First one is nVIDIA's way to show everybody that they have "best" (fastest) product and second one is result of "face lifting" of older model. Both graphics cards are signed by XFX."