With Dr. Dre prepared to lend his expertise, Monster also enlisted the assistance and experience of Jimmy Iovine who is currently the Chairman of Interscope Geffen AM Records. With Dr. Dre and Jimmy Iovine onboard, Monster set out to design a new set of studio headphones. Naturally, these industry luminaries didn't want just any new headphones, they wanted a product that would allow the user to experience the full sonic spectrum any audio source had to offer. After three years of research and development, what this dream team proudly unveiled is the Beats by Dr. Dre.