In a post on the Blogging Windows web site, Sam Moreau, the Principal Director of User Experience for Windows, said that the company had a number of goals in mind when creating the Windows 8 logo. One was using a font similar to the International Typographic Style that was an influenc on Metro's design. He states:

Using bold flat colors and clean lines and shapes, the new logo has the characteristics of way-finding design systems seen in airports and subways.