ABIT try to woo the potential customer with a number of high performance boards. Do they succeed in their mission ?. The answer is a probable yes. Brand loyalty will play a large part in motherboard purchases, so ABIT should see a number of previous owners opting for their Springdale and Canterwood boards. Rumour has it that ABIT are ready to launch their own optimised BIOS to allows ASUS-like Springdale performance. If that rumour does indeed become reality, the IS7 series will sell like the proverbial hotcakes. We wait in anticipation.