I think the price is a bit high, even for what you get, but you know if there's only a couple things you should spend the extra money on it's the power supply and the motherboard to base the rest of your high powered gaming system off. Sure you can pick up a competitors new 680i SLI motherboard for a lot less money, but you won't get the ASUS exclusive features like the on-boards LED's, the Q-Connector, the LCD Poster, the EL back plate, the silent copper heatpipe cooling solution and 8-Phase power design among others.