Make no mistake, physics acceleration is going to be the next big thing in game visuals, much like when GPU's first arrived, so you may as well get used to it! ATI appear to mean business with their offering for physics acceleration and are strutting around rather confidently claiming they will hold a major performance advantage over the competition. If it does turn out to have a performance edge over Nvidia and AGEIA it will surely boost CrossFire sales. It may be just what ATI needs to get CrossFire in every enthusiasts home