I've checked out quite a few card readers in my time, but never one quite like this. Companies are always trying to make gadgets blend in more with our everyday objects, but I think this is the first 'girly' type product I've reviewed. Sure it's a gadget, it's a card reader and writer after all but they've taken that and basically stuck it into a cosmetic case so it would look right at home in a womans purse. I'm guessing this is an attempt to attract female consumers, but since I'm a guy I can only tell you the 'manly' stuff about it, like its read/writes speeds etc... So continue on to check out this most interesting product...