Many of us wondered for years why Crucial, a long time leader in the memory industry, never entered the "performance DDR" segment. I just always figured they were making enough money selling to OEMs and to the average consumer who just wanted some RAM. Crucial was the first big name in memory that I heard of when I first got into computers. My ABIT BX6 motherboard needed some blazing PC133 modules, and considering Crucial's excellent reputation, I didn't hesitate to buy Crucial brand memory. I was very pleased with the modules I purchased and never had a problem with them. Once I really got into computers though, I rarely looked at Crucial again for RAM because the company didn't cater to enthusiasts.