The product comes in some awesome retail packaging. Fan controllers usually come in those nasty blister packs that take a bodybuilder to open, but things are different with the Enermax controller. The box is obviously aimed at retail stores. The box explains everything you need to know about the product and lets you actually see the product through the front window. Now this isn't the cheapest fan controller, selling for around $45 on Xoxide.com, but with the high price comes one awesome sturdy product.