We all know that one of the major limiting factors of the initial G200 products was the fact that they were built on a 65nm manufacturing process which essentially made their production costs high (hence the prices we saw at launch) and contributed to the production of massive amounts of heat. The GTX 285 on the other hand is the next evolution of the G200 architecture and uses the newer 55nm manufacturing process which should hopefully allow for higher clocks, lower power consumption and decreased heat.