Gigabyte is well known for their high-quality motherboards, but they also have expanded into the heatsink market. Gigabyte is using the same formula that it has used with it's motherboards; pad the product with a variety of features and extras to make it stick out from the crowd. Instead of the regular heatsinks, which don't do much as far as innovation goes, Gigabyte adds a unique blower fan, a "rocket" airflow shroud, custom mounting hardware, and LEDS!