But the numbers are troubling. Despite Microsoft playing an interesting licensing sales game selling a deluge of licenses to OEMs at a rate that would indicate Windows 8 to be outselling Windows 7, the usage numbers indicate that OEMs are only moving a fraction of those licenses. Windows 8 is only drawing around a tenth of the internet traffic Windows 7 did at a similar point in the adoption cycle; in fact Windows 8 trails Windows Vista in internet traffic.

For obvious reasons I won't name the particular company I heard this from, but during a discussion this week with a company who makes enthusiast laptops and desktops for gamers I heard a somewhat interesting and startling statistic that drives home just how much Windows 8 is indeed struggling.