M-Audio might not have as much consumer audio market share as Creative Labs but their Revolution 7.1 sound card definitely packs a punch and has a street price of $99. Its too bad that not as many people know about M-Audios offerings. They're well known in the professional audio market. Creative Labs Audigy sound card, since it is marketed by a huge corporation has most of the gossip among tech gurus. Little do they know that M-Audio based in Arcadia, CA has a better product out and it has a street price less than Creatives offering.