The company has set up a website with video ads and silly graphics, all of which essentially admit that Internet Explorer used to stink. “Some people are trying the new Internet Explorer and actually liking it,” the site's description says. “Not that they would say it out loud.”

The most endearing of the video ads shows a young man meeting with a psychologist about his tendency to uninstall Internet Explorer on other people's computers. “The only thing Internet Explorer is good for at all … is downloading other browsers,” he exclaims.