As a result, the authority has widened an inquiry into advertising of the third-generation iPad, even after Apple amended claims about the device's 4G capabilities, according to the BBC. The regulator has reportedly received dozens of complaints from customers related to the lack of 4G service on the latest iPad.

The authority began looking into the matter in the U.K. earlier this month after some users complained that Apple's advertising of the new iPad was misleading. Apple was accused of touting the device as being 4G-capable despite its inability to interface with LTE networks in countries outside of North America.