there’s one thing that jumps out from the new Google copyright removal request tool released last week, it’s that Microsoft is number one, having gone after 2.5 million URLs that may infringe on the company’s copyright. But dig a little deeper, and it becomes clear that around 2 million of those URLs were reported by a company called Marketly LLC, which tops the list of reporting organizations.

Given that the next highest is only around a million URLs, as reported by NBCUniversal, followed by Degban, a company that openly advertises its services, it seems a bit odd that Marketly seems to have popped up out of nowhere. It remains a bit of a mystery as to what Microsoft’s and Marketly’s relationship is exactly and how Microsoft selected this tiny company to become its copyright attack dog.