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Getting big names into the Windows Store takes more than a little convincing.



From ArsTechnica:
Microsoft is paying developers up to $100,000 to get their applications over to the Windows Phone 8 platform, according to a report from Bloomberg Businessweek. This is in addition to a promotion the company is running where it will pay any developer to get their app into the Windows Store ASAP in an effort to catch up to the iOS and Android app stores.

Microsoft first instated the broad $100 Visa card reward in March, offering the bounty to any developer or studio that managed to get its app in by June 30. The rewards were capped at $2,000 per developer.
  Microsoft pays $100,000 or more to get devs coding for Windows Phone