Rugged or semi-rugged handhelds aren’t everybody’s cup of tea, and have a finite set of markets. Looks are less important than ergonomics, though they shouldn’t be thrown out of the window completely. In this case the looks are pretty uninspiring, but more significantly the mini joystick makes navigation less intuitive than it could be. Maybe Motorola will add a little something to the mix here (though hopefully not flat keyboards). On the plus side, battery life is outstanding, and that’s going to be paramount to the kind of business user who spends most of his time out in the field.