Since we reviewed the NVIDIA Ti4600 reference card back in March of this year, many people have been put off because of the high price (£300+) which made the Ti4600 more of an elite, hardcore gamers card (with lots of disposable income!). So those people who could class themselves as your average gamer, or even a casual gamer, have been left wanting a card based on the latest technology but without the hefty price tag of the Ti4600. The Ti4400 arrived but at an average of only £50 less than a Ti4600 card (which makes it around £250), this is still considered to be far too expensive by many, and future-minded gamers are not going to buy a GeForce 4 MX card because it lacks the full GF4 feature set and has more in common with GeForce 2.