The Olympus C-730 Ultra Zoom brings to the table an impressive list of features for its price tag. Perhaps the most striking is its 10x Optical Zoom feature (equivalent to a 1140mm telephoto lens on a 35mm SLR camera). The resolution has been increased from 3.0 to 3.2 Megapixels and the camera is one of the first few to include support for the FujiFilm xD MemoryCard system as well as the more common SmartMedia form-fator. A flash-sync port and other additions such as adjustable AF exposure timings all add to its exceptional value.