AV purists that we unashamedly are, there's no doubt whatsoever that the 32LXD700 is a hugely impressive LCD TV thoroughly deserving of its 9 out of 10 overall score. But it would nonetheless be remiss of us if we didn't point out that if you're not bothered by the 32LXD700's extra audio power, third HDMI and SD card slot, you can actually get the same terrific picture quality from Panasonic's 32LXD70 model for a good few quid less. The choice is yours.