It's hard to be objective when reviewing graphics cards or any computer part for that matter. Sure, the hardware that is tested is done so with objectivity in mind. Set parameters are used and are consistent, which provides objective real data; the numbers don't lie. But everyone has a particular brand they like and/or one they dislike. Some may like PNY, some may not. Personally, I don't like PNY products. I find its products are cheap looking and appeal to those who want cheap rather than quality. Of course, this is just my opinion and is subjective; to each his own. I wonder how the PNY 8800 Ultra Overclocked 768MB PCIe would rate against the competition? Until OCC reviews one, we won't know.