With the release of the HD 2900 XT today, the company formerly known as ATI is doing things a little differently. I'm not sure if this is the effect of ATI being a part of AMD now or something else, but different can be good. First of all, the Radeon series has changed the model numbering slightly. Instead of being modelled as X-something, the new GPUs from AMD will now be called HD-something. The one I'm looking at today is the HD 2900 XT. The second thing thats different is that this particular card, which is the first in its series, is not the highest-end graphics card. In the past, ATI and nVidia have always launched their flagship products but AMD is doing things a bit differently. The HD 2900 XT is set to compete against nVidia's 8800GTS and is priced at US$ 399/- for a 512MB version.