This camera is currently being offered at an entry level price, yet offers many professional grade features that the competition reserves for their more expensive camera bodies. Notable for these professional grade features, the GX-10 is more than enough camera for 99% of users. It is interesting to note that the GX-10 is based, very closely, on the Pentax K10D. Aside from a slightly different menu system and ergonomics, they are the same camera.