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Surface RT Review: Microsoft's bid for a thing of its own
Posted by Philipp Esselbach on: 10/25/2012 07:36 AM [ Print | 0 comment(s) ]
Computerworld published a review on Surface RT tablet
Microsoft desperately needs a "thing" -- a big thing that transcends the nerdy world of consumer electronics and achieves hero status among mobile-hardware wonks and civilians alike. The iPad is a thing. The Kindle Fire is a thing. Each tablet is a shared cultural experience that's practically effervescent in mainstream consumer appeal.
And now, with its Surface RT tablet, Microsoft is trying to create a thing of its own.
Surface RT must fulfill Microsoft's bid for relevance in a world gone hopelessly mobile. Surface RT must demonstrate that Microsoft can compete with Apple, Amazon, and Google in marrying hardware to software to credit card numbers in perfectly stacked ecosystems. And Surface RT must validate a splendiferous marketing spend, estimated by Forbes in excess of $1.5 billion, every dollar dedicated to making people really, really excited about, oh my God, have you seen this, it's Surface RT!
And now, with its Surface RT tablet, Microsoft is trying to create a thing of its own.
Surface RT must fulfill Microsoft's bid for relevance in a world gone hopelessly mobile. Surface RT must demonstrate that Microsoft can compete with Apple, Amazon, and Google in marrying hardware to software to credit card numbers in perfectly stacked ecosystems. And Surface RT must validate a splendiferous marketing spend, estimated by Forbes in excess of $1.5 billion, every dollar dedicated to making people really, really excited about, oh my God, have you seen this, it's Surface RT!
Surface RT Review: Microsoft's bid for a thing of its own
