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Teenagers: Apple no longer cool, Microsoft Surface is in
Posted by Philipp Esselbach on: 01/12/2013 11:59 PM [ Print | 0 comment(s) ]
Apple is done and Microsoft's Surface is now down with the kids, according to a report by Buzz Marketing Group
From WPCentral:
Teenagers: Apple no longer cool, Microsoft Surface is in
The company specialises in youth marketing and has discovered that younglings are more into Microsoft's Surface tablet than Apple's competing hardware. This might be proof to show just how similar new generation of hardware is to predecessors, with little to excite consumers - teens in particular. Microsoft has innovated with Windows 8 and its Surface RT tablet, which sports an attractive design and boasts an array of features. It has been a hit with both consumers and ourselves. But why has the younger demographic shown more interest in Microsoft's product than the trendy Apple? Buzz notes that Apple is now too popular to be popular and teens are into replacing iPhones and iPads with Samsung Galaxy smartphones and Microsoft Surface tablets.
Teenagers: Apple no longer cool, Microsoft Surface is in
