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The Problem with Being Ahead of Your Time
Posted by Philipp Esselbach on: 08/31/2006 10:05 AM [ Print | 0 comment(s) ]
The TechZone has posted an editorial on The Problem with Being Ahead of Your Time
Not too long ago Panasonic's corporate slogan was, "Just slightly ahead of our time." It was catchy and it inferred their products were on the cutting edge of the industry. There was only one problem with this, as Panasonic found out, people feel uncomfortable using products ahead of their time. Consequently, their slogan was changed to, "Ideas for Life." But this essay is not so much about slogans as it is about marketing products ahead of their time. The marketing graveyard is full of fine examples of products that were introduced and considered ahead of their time.
The Problem with Being Ahead of Your Time
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