With several recent product announcements blurring the line between computers and consumer electronic devices, Toshiba has gone one step further – completely erasing the line.

If it works like they say it does, Toshiba’s new Qosmio laptop truly is both a traditional consumer electronic device and a computer built into the familiar laptop form factor. Packed into the Qosmio’s traditional laptop exterior is a TV tuner, an extra-bright 15-inch LCD panel and instant-on technology that allows it to play DVDs and audio CDs, and tune TV stations without booting up the computer.

Available in August, Toshiba is hoping the Qosmio E15-AV101 will spark an interest in an entirely different type of computing solution.