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Microsoft, Google and others have agreed to abide by the Obama Administration's new Consumer Privacy Bill of Rights which, among other things, will keep companies from tracking people's web surfing.



From Neowin:
There's been a lot of talk in the past few weeks about online privacy, thanks in part to claims that Google has been trying to circumvent the privacy controls of Apple's Safari and Microsoft's Internet Explorer web browsers. Today, the Obama Administration has revealed its plans for what it calls the Consumer Privacy Bill of Rights. Its main focus will be to help people have more control over what kind of personal information is transmitted and used by Internet companies.

The press release announcing the Consumer Privacy Bill of Rights includes word that a number of companies have agreed to at least some of the document's ideas.
  Microsoft and others agree to abide by Privacy Bill of Rights