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Microsoft continues to try to convince concerned consumers that the highly restrictive policies for lending out, reselling, and giving away Xbox One games are actually just the next step in entertainment evolution



From Consumerist:
In a recent interview with Ars Technica, Microsoft Xbox Chief Marketing and Strategy Officer Yusuf Mehdi talks about those people who currently depend on reselling or trading in games to soothe the sting of paying $60 or more for a new title. Under the new model, publishers will determine which games can be resold and where, this has a number of consumers understandably upset, especially as copyright law has historically given the consumer the right to resell his copy of a disc-based game to anyone he wants for whatever price the buyer is willing to pay.

But a growing amount of game content is now downloaded, so even if the customer buys a game on disc, half of what she ultimately plays on that game might have been later downloaded onto her console or be stored in the cloud. Some publishers hold that digital content is not purchased in the traditional sense, and contend that it is therefore not always bound by the doctrine of First Sale, which allows for the reselling of games, movies, books, CDs and the like. And so Microsoft is banking on publishers figuring out how to please customers who can’t resell games.
  Microsoft Hopes Publishers Will Provide More Value To Consumers If Xbox One Games Can’t Be Resold