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Microsoft was able to retain its position as the fifth most valuable brand in the world in Interbrand's 2014 Best Global Brands report



From WP Central:
The report valued Microsoft at $61 billion, behind the likes of other technology giants like Apple, valued at $118.9 billion, and Google, which came in second at $107 billion. IBM was placed fourth at a valuation of $72 billion, and handset vendor Samsung came in seventh with a valuation of $45 billion. While evaluating the best brands in the world, Interbrand mentioned that it looked at three key factors:

The financial performance of the branded product and service
The role the brand plays in influencing customer choice
The strength the brand has to command a premium price or secure earnings for the company
  Microsoft ranked fifth most valuable brand in the world