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Microsoft is readying private and beta marketplace access for Windows Phone as part of its Mango update coming this fall.



From All About Microsoft:
A year ago, Microsoft officials said the company was still evaluating how and when to add the sideloading capability, something of interest to many enterprise customers, to its consumer-centric phones. I asked again at Mix ‘11 this week about this feature and was told Microsoft was working on a way to add “deep linking” to phones, so that private applications would be accessible to select groups of users with appropriate log-in credentials. But the Softies said they had no more specifics to share at this time.
  Microsoft readies private marketplace feature for Windows Phones