Microsoft Corp. will demonstrate the role of Microsoft® .NET in the future of interactive television services at the Western Show 2001 in Anaheim, Calif., Nov. 27–30. Through the .NET Lounge, an interactive set of demo stations located at the Microsoft booth (Booth No. 5031, Hall B), Microsoft will highlight how cable operators can use XML-based Web services to provide an enhanced user experience to increase subscriber loyalty, create a deeper customer relationship and enable additional revenue opportunities. The demonstrations will show how cable operators and iTV developers can use XML-based Web services to offer a range of personalized, integrated services to their subscribers including Short Message Service (SMS) text messaging from the television to mobile phone; instant messaging between the television and the PC; remote programming of personal video recording (PVR) devices; and media management for photos, music and videos.

Read more