Anyone who's looked into buying a digital camera recently will have noticed that the biggest defining characteristic of the range of cameras on offer is conformity. Every manufacturer's range is pretty much exactly like that of their competitors in terms of size, specification and price. In a market dominated by mid-range 3x zoom 6MP compacts, it's a brave company indeed that breaks the mould and launches something completely original. However with the introduction of the GR Digital, Ricoh has done exactly that.