General 8065 Published by

In a city that derives its revenues from playing the odds, Microsoft Corp. today provided the industry with a sure bet: Microsoft® Windows® XP. Microsoft and partners from all segments of the industry kicked off a billion-dollar marketing campaign for the next generation of PCs, software and devices that will offer customers the best possible computing experience.

Rick Belluzzo, president and chief operating officer of Microsoft Corp., addressed more than 600 industry leaders at Partner Marketing Day in Las Vegas, sharing Microsoft´s plans for the marketing frenzy behind Microsoft Windows XP and launching an unprecedented campaign for the revolutionary new operating system, including a total of $500 million from Microsoft and Intel Corp. alone to promote Windows XP and Pentium® 4 PCs.

Read more