For all the aftermarket equipment out there, your average consumer could easily be swallowed with all of the flashing lights and bright sound of the third party computer hardware industry. Sure to the average computer user, adding on nifty new peripherals or replacing parts that in their eyes they have no need to replace. My father is a prime example of this, he buys a computer once every couple of years and has the things he wants put on it right then and there. His equipment is good for a while, but when his graphics card becomes to slow to run the games he would like to play, he just guts it out until he's ready to buy another computer, rather then going out and buying a new graphics card. The same could be said for darn near everything else on his system.