I am a computer professional by trade and there are just some tools in a technicians toolbox that are indispensable, this is one of those tools. I have used the Data Traveler for just about everything, but my favorite use is to deploy system images. This thing can pump a 2GB system image out in a blistering 1:24, yes you read that right, one minute and twenty four seconds. This is fast considering a common CD-R took 4:57 for the exact same image. My boss is really happy too. Because now I can do 4 times the work!