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Microsoft Deepens Bing's Use of Facebook Data
Posted by Philipp Esselbach on: 05/17/2011 09:16 AM [ Print | 0 comment(s) ]
Microsoft has incorporated more Facebook data into its Bing search results, increasing the competition around social search with Google
From PCWorld:
Microsoft Deepens Bing's Use of Facebook Data
The new capabilities fall into three major categories that Microsoft has labeled "trusted friends," "collective IQ" and "conversational search," according to Microsoft.
While Bing is already notifying users about search results their friends have "liked," Microsoft is now increasing the weight assigned to these "liked" results when ranking search results, and also expanding the variety of content it surfaces. "We all want that 'gut check' from friends when making decisions," Gurry said.
While Bing is already notifying users about search results their friends have "liked," Microsoft is now increasing the weight assigned to these "liked" results when ranking search results, and also expanding the variety of content it surfaces. "We all want that 'gut check' from friends when making decisions," Gurry said.
Microsoft Deepens Bing's Use of Facebook Data
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