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Microsoft launches $80 million Office 2010 ad campaign
Posted by Philipp Esselbach on: 06/15/2010 03:33 PM [ Print | 0 comment(s) ]
All about Microsoft posted a news story that Microsoft launches a $80 million Office 2010 ad campaign
The “Make it Great” campaign is focused on “real people” who were among the 9 million beta testers. Microsoft officials told News.com that about 70 percent of that ad push will be via online channels, with the rest spent on print ads and billboards.
The main Office 2010 “Make it Great” site also features links to buy the product, as well as for free limited-edition trials of various SKUs of Office 2010. Microsoft is highlighting examples of school, home and work users and uses for its latest Office suite there.
The main Office 2010 “Make it Great” site also features links to buy the product, as well as for free limited-edition trials of various SKUs of Office 2010. Microsoft is highlighting examples of school, home and work users and uses for its latest Office suite there.
Microsoft launches $80 million Office 2010 ad campaign
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