Webcams are rapidly becoming a very popular item. In fact, webcams were one of the most popular electronic items purchased for the 2009 holiday season. Microsoft has long been a competitor when it comes to webcams and with the release of the Microsoft LifeCam Cinema 720p HD Webcam H5D-00001 they may have placed themselves on top of the market. With Skype, Windows Live Messenger, and even Google Video Chat becoming communications tools that are an easy and fun way to stay in contact with our friends and families, people are beginning to expect more from their webcams. The blurry, choppy video that doesn't match up with the audio is a thing of the past. Now Microsoft is introducing HD Video to the mix, offering high definition resolutions up to 720p with their new LifeCam Cinema. In this article Benchmark Reviews takes a detailed look at the Microsoft LifeCam Cinema in order to bring you the latest information on the newest webcam technologies.